What is Search Engine Optimisation (SEO)?


In this post, we will discuss SEO in WordPress’s perspective.

What is Search Engine Optimisation?

SEO in simple words is to rank any particular keyword in SERP using different strategies.

SEO stands for Search Engine Optimization. It’s a technique used by web site owners to gain more traffic by ranking higher in search engines like google. Search engine optimization isn’t about tricking Google or gaming the machine. It’s simply about developing a website that has optimized formatting and code which makes it simple for search engines to find your site.

We can divide SEO into 3 levels:

  • On-Page SEO
  • On-Site SEO
  • Off-site SEO

What is On-page SEO?

On-page SEO will allow you to optimize any post/page on WordPress to get a keyword. This also helps the search engines know what your content is all about and assist you to rank for the Ideal keyword.

What is On-site SEO?

On-sight SEO is more technical SEO settings where you can hunt engine spiders effortlessly crawl and index your own website. Factors such as page rank, Robots.txt, along with many others play a big function. Again, if you understand the basics with the help of this WordPress SEO tutorial, you may not have an issue optimizing your own WordPress site.

Steps to do On-sight SEO

On-sight SEO is not that much difficult like off-page SEO. You need to take the following steps to perform a good on-sight SEO:

  • Add your WordPress Website to Search console
  • Build a WordPress Sitemap
  • Implement Breadcrumbs navigation
  • Optimize blog post and pages for target Keyword
  • Perform Keyword research for your WordPress Website
  • Use Focus Keyword on Yoast SEO plugin
  • Check for the broken links in the post
  • Make proper Permalinks (Always use Post name as Permalink for better On-page SEO perspective)
  • Do proper Internal Linking
  • Use Structured data markup
  • Use SSL certificate to gain trust in google eyes
  • Always use ALT TAG in the image and submit an image sitemap in the search console.
  • Optimize site speed

Keyword research is also very important factor in On-page SEO because ultimately your keyword research and keyword optimization will tell Google which keywords you want to rank. So you need to frame your post in such a way that Google will easily identify the post content.

Keyword research can be a research technique employed by content creators and search engine optimization experts. It enables you to discover words users enter into search engines to find content, products, and services on the own industry. After that, you can use those phrases and words into your website to get more traffic.

You can use some great tools like Ahrefs, SEMrush, and a keyword research tool by Google to perform this task.

What is Off-site SEO?

By doing link construction methods like broken link building, linkless mention, or via guest posting, you’re able to begin with off-page search engine optimization from WordPress.

It could take some time out of a couple of weeks to months. It mostly is dependent on how often you’re adding new pages, publishing new content, and other internet sites will be linking into it. Sometimes, a major internet search engine algorithm improvements, we notice a big effect on our SEO changes.

So these are some basic things regarding Search engine optimization. In the next post, we will discuss about How to do effective link-building and generate traffic to a blog.

About the author: Paul

Founder of AimAtWork and a passionate blogger. He loves new Gadgets and Tools. He generally covers Tech Tricks, Gadget Reviews etc.

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